
Our Team
Dedication. Expertise. Passion.

President & CEO
Genevra Waldron
Genevra spent years in the consulting arena focusing on financial analysis, strategy, communications, operations, and change management. In the last few years, she has launched into the managed accounting and bookkeeping workspace, leveraging her background to expand Catapult’s business. She has a Master of Business Administration from the University of Maryland’s Robert H. Smith School of Business and a BS from Vanderbilt University.

Senior Advisor
Clay Bartel
Clay has served in financial controller roles with companies in industries ranging from cyber security to healthcare and multi-franchise owners. He has a Master of Business Administration from the University of Maryland’s Robert H. Smith School of Business and a BA from Purdue University.

Senior Advisor
Greg Alden
Greg Alden’s 30-year career has been built on optimizing data communications to solve big problems, from the early broadband internet in the early 90’s, the introduction of data to mobile communications, and most recently within the human brain.

Accounting Manager
Miki Taylor
Miki has over 30 years of comprehensive experience. Her expertise is vast and versatile, ranging from startups to tech companies, restaurants to construction companies, and everything in between.
Her aptitude in forensic accounting is commendable, efficiently untangling messy books and
streamlining processes to design reliable financial statements. An expert in Quickbooks, Miki manages financial records meticulously. Her experience includes
maintaining deferred revenue, prepaid accounts, accrued expenses, managing cash flow, and
overseeing AP processing. Her work in startups has honed her skills in process management,
platform implementation, budget creation, and financial statement interpretation.
With an Associates Degree in Business Administration from Penn State University, Miki's blend
of education and vast experience makes her a formidable asset in the accounting industry. Trust
Miki to lead your business forward with her seasoned, insightful approach to financial
management.

Accounting Manager
Brittany Nelson
Brittany has seven years of experience providing remote accounting services for small to medium sized enterprises using QuickBooks Online. Her scope of capabilities includes data entry automation for day-to-day business transactions in accordance with GAAP, A/R and A/P operations, financial close, financial statement preparation, as well as interfacing with management, internal staff and/or CPAs to review operational accounting and financial strategy. Brittany has a Master of Business Administration from Texas A&M University-Commerce and a Bachelor of Accountancy from the University of Maryland's Robert H. Smith School of Business.

Bookkeeping
Kim Alden
Kim has spent the last six years providing administrative assistance for a small school and law office. Working towards becoming a Certified QuickBooks Pro Advisor, Kim will process general ledger transactions, accounts payable processing, client invoicing, and prepare bank reconciliations for our client’s accounts. She has a BA from Villanova University.